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Animal welfare organisation PETA (People for the Ethical Treatment of Animals) has come up with a new idea to convince men to switch to being vegan.
The group reckons if women go on a sex strike against meat eaters then that could be the watershed moment needed for blokes to give up being carnivores.
According to The Telegraph, PETA said the sex strike could help 'save the world' and end 'toxic masculinity'.
Daniel Cox from PETA Germany said men need to wake up and smell the tofu.
“We all know them, the suburban fathers with beer bottles and barbecue tongs sizzling 70 cent sausages on their 700 euro grill,” he said (via The Telegraph).
“The courgette added by the visitor is eyed with suspicion and only reluctantly tolerated.
"The fact that Germany's 'grill masters' believe they have to prove their masculinity to themselves and their fellow species through their consumption of meat is not only to the detriment of the animals, however.
"Now there is scientific proof that toxic masculinity also harms the climate. Therefore, a hefty meat tax of 41 per cent for men would be appropriate.
"A ban on sex or procreation for all meat-eating men would also be purposeful in this context.”
The 41 per cent number comes from research journal Plos One, who revealed men cause 41 per cent more greenhouse gas emissions than women because of their meat-eating tendencies.
PETA's call for a sex ban on men has sparked outrage, with some labelling the idea 'sexist'.
Conservative MP Alicia Kearns told LBC radio: "It just feeds in to all the worst narratives of the '90s that women use sex, it's not something they enjoy, that they should use it as a tool against men.
"It's also incredibly focused on straight relationships."
She added that this was another example of PETA's 'shock tactics'.
In Germany, a bratwurst seller told newspaper Bild: "I'm speechless, completely shocked by this statement. I sell bratwurst professionally and more women than men come to me.
“I would have a big problem if my husband wasn't allowed to have sex anymore."
It doesn't look like PETA's wishes will be adopted by the masses any time soon so they might have to go back to the drawing board to find a new way to convince people to give up meat.